These are projects I worked on during my full-time job as an Associate Product Manager.

Creating DELOPT's first mobile app variant of their Retail Analytics platform.

Duration: 3 months

Role: Associate Product Manager, UX Lead

Responsibilties: User research, user journey, user flow, visual design, wireframing, prototyping

Problem: Mall management and retail store owners need a more accessible way to obtain footfall data and analytics since they cannot travel with their PCs.

Platform feature addition to improve user satisfaction and ease of use.

Duration: 3 months

Role: Associate Product Manager, UX Lead

Responsibilties: User research, problem definition, user journey, user flow, visual design, wireframing, prototyping, user testing

Problem: The current platform only displays graphs and data as a dashboard, leaving the user to derive insights independently. There are also no personalized metrics catered to their business.

Giving the retail division website a new look and feel.

Duration: 1 month

Role: Associate Product Manager, UX Lead

Responsibilties: Research, content writing, technical writing, information architecture, user journey, user flow, visual design, wireframing, prototyping

Problem: The current website combines Defense and Retail divisions with poor language, outdated data, information architecture and design. The Retail division needs a unique look and feel that matches the industry.

UX Projects

PORTFOLIO

Case Studies

These are case studies I worked on as a hobby during my full-time job.

Mobile variant of a HRMS platform designed to streamline and automate simple HR processes within organizations of any size.

An app to simplify the gifting process and improve collaboration on group gifting.

Duration: 3 months

Role: Product Manager, UX Designer

Responsibilties: End-to-end product lifecycle management (up-to implementation), market research, problem definition, personas, user stories, feature prioritization, user journey, user flow, visual design, wireframing, prototyping

Problem: Employees, managers, and HR do not want to constantly have access to their workstations to perform simple operations such as attendance, time-off applications, meeting rescheduling, accessing payroll, etc.

Duration: 1 month

Role: Product Manager, UX Designer

Responsibilties: End-to-end product lifecycle management (up-to implementation), market research, problem definition, personas, user stories, feature prioritization, user journey, user flow, visual design, wireframing, prototyping

Problem: People find it difficult to allocate time for gift shopping either individually or with a group of friends. Coordinating between a group of people to provide a group gift is hectic with multiple schedules that do not match.

Duration: March 20, 2025 (1 day)

Role: UX Lead

Responsibilties: Research, user flow, visual design, wireframing

Problem: The Apex Legends Global Series is an esports tournament for the Apex Legends videogame created by Respawn Entertainment and published by Electronic Arts. For the first time in the history of the esport, the ALGS Open hosts an arena event (LAN event) that has 160 teams participating over 4 days. The production graphics require a localized color palette that represents the city of New Orleans.

A complete end-to-end web-based HRMS platform to manage records, payslips, benefits, attendance, performance reviews, etc.

Duration: 4 months

Role: Product Manager, UX Designer

Responsibilties: End-to-end product lifecycle management (up-to implementation), market research, problem definition, personas, user stories, feature prioritization, user journey, user flow, visual design, wireframing, prototyping

Problem: Employees, managers, and HR require a consistent, simple, and robust digital platform that streamlines and automates HR processes. The current processes are manual or utilize an extensive method to maintain data regarding attendance, payroll, job applications, employment details, etc. Employees and Managers also find the process for attendance and time-off requests tedious and irregular.